“Some solar contractors are already looking ahead. Kevin Nickels, VP of sales for residential installer Nickels Energy Solutions (NES), said his crews are looking forward to bidirectional EV opportunities hitting the market. With more customers wanting energy storage but not comfortable yet with its pricing, Nickels said bidirectional charging could change their sales conversations.
“On almost every customer interaction, the topic of energy storage is coming up. People want it, but then there is some sticker shock that quickly follows the quoting conversation,” he said. “The thing that excites me about the bidirectional EV charger is you’re going to be tapping into a way larger battery. The fact that EV chargers will be less expensive [than a stationary ESS] and you’ll be able to tap into way bigger batteries, it feels like the better solution for homeowners.”